Troy McKinna is the author of Brand Hustle, a case for focusing on what matters and accelerating brand growth now, rather than playing a long game in a short-game world. A brand crusader, problem solver and entrepreneur, Troy believes brands do more than connect products and services with consumers - they also act as a defendable growth strategy for organisations and start-ups alike. He has proven it time and again growing some of Australia’s, and the world’s, most recognisable brands, including Mars, Snickers, Schweppes, Gatorade and Cool Ridge. Troy is one of the authors of the Expert Author Community, a home for experts turning serious ideas into meaningful books.