Natalie Ashdown is the author of What Makes a Great Coach?, a book for coaches, leaders, managers and parents who want to develop their people and get the best from their teams. It argues that directing and telling people what to do is no longer enough if you want innovation, accountability and performance. A keynote speaker and coaching culture expert, Natalie helps organisations create workplaces people can be proud of, where coaching conversations are simply the way things are done around here and the best in people comes out. Natalie wrote alongside other authors in the Expert Author Community.