Michelle Scheibner is the author of Hush, a book about the intersection of history, culture, beliefs and genetics, and where identity begins. A personal brand strategist and speaker, Michelle helps people uncover their brand identity story, nail their niche and shape their visibility. Hush came out of her own discoveries in 2016 and after: family secrets, a Jewish heritage marked by the holocaust, and the unconscious themes that intergenerational trauma passes down. Once those patterns become visible, she writes, a restored future is possible. Michelle is one of the authors of the Expert Author Community, a home for experts turning serious ideas into meaningful books.