She helps organisations strengthen engagement by drawing on her 25+ years of experience leading marketing, customer experience and transformation in complex, highly regulated environments. Over her 25+ year career, she has led brand, marketing and engagement portfolios for Lloyds Bank, IAG, SkyCity and Bendigo Bank and led projects such as: re-engineering the business model of a retail credit finance business; building and bringing a new private health insurance fund to market; and overhauling the marketing and customer experience for a superannuation fund.