Alison Crabb is the author of The Essential Guide For Area Leaders in Retail, a how-to book aimed at one of the most crucial roles in retail, with proven strategies, tools and templates for the job. Founder and Principal of Alison Crabb Consulting, Alison has worked with some of Australia’s most recognised organisations for more than 25 years. Her career began as a travel consultant with Flight Centre Travel Group, where she was promoted to store manager and then to an area leadership role, before eight years as a global leader in a highly competitive retail environment. Alison is one of the authors of the Expert Author Community, a home for experts turning serious ideas into meaningful books.